Shoulders of Giants
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“If I have seen further, it is by standing on the shoulders of giants.” Isaac Newton, 1675

Shape your future with the brilliant minds you most admire.

Learn from the people who did it. What their published thinking says about what you're building becomes your product architecture, your brand and your pitch, built in here with you.

Ask

Three giants, on the way down

Everyone admires someone. Now you can learn from their work.

Challenge

I've got a rough idea for a company.

What they said

“I mean by sculpture that which is made by taking away; that which is made by adding is like painting.”

Michelangelo · letter to Benedetto Varchi, 1547

What you get

A detailed product architecture: every component, how they fit, and the stone to cut away.

Challenge

I've built a first version. It looks good.

What they said

“Design is not just what it looks like and feels like. Design is how it works.”

Steve Jobs · The New York Times, 2003

What you get

Your brand, and a first deck that shows the product working, for the one customer who matters first.

Challenge

Time to take it to market.

What they said

“Fashion goes out of fashion; style never does.”

Coco Chanel · to Paul Morand, The Allure of Chanel, 1976

What you get

A rapid pitch deck, aligned to what your clients actually value, and the one-pager to leave behind.

Each giant is the published thinking of the person named, read by a model that infers what they might say. Not affiliated with, endorsed by or reviewed by them or their estates.

Find your giants.

Michelangelo
Steve Jobs
Coco Chanel
twelve in all

What are you building, and who is it for?

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Sign in, or create an account; accounts are let in one at a time. Your own giants, appointed for what you're building, arrive after three questions.

Questions